An Olympic final in London
Ottavio Missoni runs the 400 m hurdles final at the London Olympics and finishes sixth. In the crowd is Rosita Jelmini, 16, an Italian student in London. They meet during the Games.
250 apartments on 38 floors between a canal and the sea. The beach starts at the foot of the tower. Missoni designs every interior. Handover is planned for Q2 2030.
Missoni started in a basement in northern Italy in 1953. Tap a year to see how the family got here.
Ottavio Missoni runs the 400 m hurdles final at the London Olympics and finishes sixth. In the crowd is Rosita Jelmini, 16, an Italian student in London. They meet during the Games.
Ottavio and Rosita marry and set up a small knitwear workshop in the basement of their house in Gallarate, near Milan. Rosita's family ran a shawl-making business.
The Missonis adapt Raschel machines, used until then for shawls, to knit colourful zigzag stripes. The pattern is called fiammata, Italian for "flames". It becomes the house signature.
The brand launches Missoni Home: furniture, rugs and fabrics in the same colours and patterns. Missoni Home fabrics are part of the finish in Waterfront by Missoni apartments.
Missoni and Emirates Developments launch Waterfront by Missoni on Al Reem Island. Missoni leads the design of all 250 apartments and every shared space.
Renders from the developer. Tap any picture to open it full screen.
Kitchen appliances and built-in wardrobes are installed to Missoni's specification. Tap the dots to see the finishes.
250 apartments from 1 bedroom to a 5-bedroom penthouse. Bigger homes sit higher up. Every apartment has a balcony.
Area includes the balcony. Starting prices from October 2026 listings. Prices and availability change during sales.
The tower stands in Shams Abu Dhabi on Al Reem Island. Tap a place to see the drive time.
Swipe the map sideways to see Al Maryah and Saadiyat.
Drive times and map from the developer's brochure.
Ask which units face the seato the beach. Residents walk from the building straight onto the sand.
registration fee in Abu Dhabi. In Dubai the same fee is 4%.
Each apartment faces the sea, the canal, the city or the community.
The pool, sports and kids' areas sit on the first-floor deck. Tap a picture to open it.
On the first-floor deck: a spa. On the ground floor: a cinema, a VR room, a business lounge, an owners' lounge with a bar, a restaurant with a terrace and six retail units.
You pay 40% while the tower is built and 60% at handover. Pick a home or move the slider to see your schedule.
Starting prices from October 2026 listings. Ask us for the price of a specific unit.
Soho Square B, G09. Come and meet us in person.
Registration number ADM 202402335860.
By phone and WhatsApp, 24/7.
Yes. The apartments are freehold, and buyers of any nationality can own them.
The developer plans to complete the tower in Q2 2030.
A fitted kitchen with appliances and built-in wardrobes, installed to Missoni's specification.
The Abu Dhabi registration fee is 2% of the price. Ask us about the service charge: we will send the developer's current figure.
Yes. The beach starts at the base of the tower.
Two. Both are 5-bedroom homes of 4,442 sq ft on the 38th floor.
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Prices, available units and floor plans for Waterfront by Missoni.
Anfisa Anisimova
Managing Director
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